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The New Rules of YouTube (2027)

2026 66 хв

Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond. 00:00 - The Great Device Shift: YouTube's Rise on TV 04:20 - Case Study: Red Bull's Everest Ski Video 07:00 - Viewer Behavior: TV vs. Mobile 10:11 - Navigating the New Homepage Layout 14:10 - The Shift from Formats to Shows 15:32 - Views vs. Returning Viewers 20:01 - Rethinking Success Metrics on YouTube 23:30 - The Future of Public View Counts 27:15 - The Risk of Format "Milking" 31:11 - Authenticity and Personal Connection 33:51 - Turning a Format into a Branded Show 38:03 - Syndication: YouTubers on Streaming Platforms 40:21 - Will YouTube TV Look Like Netflix? 43:56 - Current Frameworks: The "Every" Format 48:50 - Thumbnail Psychology and Engagement 53:52 - The Role of AI in Creative Workflows 56:30 - Maintaining Human Moats in an AI Era 01:00:20 - Long-form vs. Short-form Systems 01:02:45 - The Importance of Curation and Taste 01:04:57 - Closing Thoughts and Future Outlook ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

Країна

Сполучені Штати

Працюйте з цим творцем

Пакети, опубліковані творцем цього відео.

Усі пакети

Цей творець ще не встановив свої тарифи. Надішліть запит, і ми передамо його — ціна узгоджується до будь-яких списань.

Щомісячна участь

на місяць

Регулярне місце в моєму контенті. Підписники потрапляють у чергу — або у випадковий розіграш, коли підписників більше, ніж слотів, — і з'являються в самому відео, у титрах або в описі.

Ціна за запитом

Увійдіть, щоб надіслати запит

Гарантоване розміщення — нове відео

разово

Гарантована поява щонайменше 10 секунд у моєму наступному відео. Ціна залежить від того, куди у часі потрапляє вставка.

Ціна за запитом

  • Перші 1–3 хвилини
  • Середина відео
  • Кінець відео
Увійдіть, щоб надіслати запит

Гарантоване розміщення — Short

разово

Гарантована поява щонайменше 10 секунд у Short, нарізаному з одного з моїх існуючих відео.

Ціна за запитом

Увійдіть, щоб надіслати запит

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