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The New Rules of YouTube (2027) 66 ਮਿੰਟ 
25 years after 9/11, Brooks Brothers creative director Michael Bastian reflects on the tragedy. 
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Phantom Blade Zero - 11 Minutes Of Official Gameplay | Pre-Order Trailer 12 ਮਿੰਟ 
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The Insane Engineering of Europa Clipper 21 ਮਿੰਟ 
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One Piece of News From Every Country in the World 43 ਮਿੰਟ 
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The Cartels Running Up Transatlantic Airfares 22 ਮਿੰਟ 
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What Everyone Sees... But I Don't (The Johari Window) - Smarter Every Day 314 30 ਮਿੰਟ 
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The illusion of the ‘self’ | The Gray Area 43 ਮਿੰਟ 
Ever walk into a room and forget what you were doing? - Gabriel Radvansky 6 ਮਿੰਟ 
Freud was more right than you think | The Gray Area 57 ਮਿੰਟ 
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How to date in real life 2 ਮਿੰਟ Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond. 00:00 - The Great Device Shift: YouTube's Rise on TV 04:20 - Case Study: Red Bull's Everest Ski Video 07:00 - Viewer Behavior: TV vs. Mobile 10:11 - Navigating the New Homepage Layout 14:10 - The Shift from Formats to Shows 15:32 - Views vs. Returning Viewers 20:01 - Rethinking Success Metrics on YouTube 23:30 - The Future of Public View Counts 27:15 - The Risk of Format "Milking" 31:11 - Authenticity and Personal Connection 33:51 - Turning a Format into a Branded Show 38:03 - Syndication: YouTubers on Streaming Platforms 40:21 - Will YouTube TV Look Like Netflix? 43:56 - Current Frameworks: The "Every" Format 48:50 - Thumbnail Psychology and Engagement 53:52 - The Role of AI in Creative Workflows 56:30 - Maintaining Human Moats in an AI Era 01:00:20 - Long-form vs. Short-form Systems 01:02:45 - The Importance of Curation and Taste 01:04:57 - Closing Thoughts and Future Outlook ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.
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