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The New Rules of YouTube (2027) The New Rules of YouTube (2027) 66 min The Best Sports Game Nobody Played The Best Sports Game Nobody Played 26 min 🇯🇵 OSAKA, JAPAN 4K WALKING TOUR - Dotonbori & Amerikamura Shopping Distrct | 4K HDR - 60 fps 🇯🇵 OSAKA, JAPAN 4K WALKING TOUR - Dotonbori & Amerikamura Shopping Distrct | 4K HDR - 60 fps 155 min This is how you should do it! #thatlittlepuff This is how you should do it! #thatlittlepuff 1 min Fun hacks for today! #thatlittlepuff Fun hacks for today! #thatlittlepuff 1 min Phantom Blade Zero - 11 Minutes Of Official Gameplay | Pre-Order Trailer Phantom Blade Zero - 11 Minutes Of Official Gameplay | Pre-Order Trailer 12 min Why your best ideas usually start as bad ones | Think Like A Musician Why your best ideas usually start as bad ones | Think Like A Musician 5 min The Bath Curse Tablets | Fascinating Horror Shorts The Bath Curse Tablets | Fascinating Horror Shorts 1 min No Up, No Down No Up, No Down 4 min my life in Tokyo 🍡 | koenji thrift/vtg shopping, konbini runs & matcha! my life in Tokyo 🍡 | koenji thrift/vtg shopping, konbini runs & matcha! 28 min Ageless Fashion Dance • I Wore The Good One | Surreal AI Music Video 4K Ageless Fashion Dance • I Wore The Good One | Surreal AI Music Video 4K 12 min Why is getting bitten by a rabid animal so dangerous? - Charles Rupprecht Why is getting bitten by a rabid animal so dangerous? - Charles Rupprecht 7 min What Is MLflow? Tracing AI Agents & LLM Workflows What Is MLflow? Tracing AI Agents & LLM Workflows 10 min The tragedy of Cassandra, the princess who predicted the fall of Troy - Iseult Gillespie The tragedy of Cassandra, the princess who predicted the fall of Troy - Iseult Gillespie 5 min IBM’s cloud collab, Meta’s Muse Glimmer & OpenAI’s upcoming Astra model IBM’s cloud collab, Meta’s Muse Glimmer & OpenAI’s upcoming Astra model 37 min Uh oh… AI-search engine for developers has emerged Uh oh… AI-search engine for developers has emerged 1 min How GPUs Accelerate Data & Analytics with AI How GPUs Accelerate Data & Analytics with AI 6 min The Steam Machine Killer The Steam Machine Killer 2 min The Ultimate Adventure Camera... The Ultimate Adventure Camera... 2 min How To Fish - We Caught A Whale How To Fish - We Caught A Whale 25 min Zara Larsson - Midnight Sun (Lyrics) Zara Larsson - Midnight Sun (Lyrics) 4 min DJI POCKET 3 VS 4 DJI POCKET 3 VS 4 1 min The Jagermeister Pool of Death | Fascinating Horror Shorts The Jagermeister Pool of Death | Fascinating Horror Shorts 1 min 🚀 How to Get 1 Million Subscribers in 1 Month 🚀 How to Get 1 Million Subscribers in 1 Month 1 min Flying a plane badly, on purpose. Flying a plane badly, on purpose. 18 min This Mars rover's cool. But have you seen its wheels? This Mars rover's cool. But have you seen its wheels? 23 min Trust the process #shorts Trust the process #shorts 1 min 3 things you may not know about the Declaration of Independence #shorts 3 things you may not know about the Declaration of Independence #shorts 1 min The Problem with Ronaldo's YouTube Channel The Problem with Ronaldo's YouTube Channel 1 min How to Get Sharp, Professional Video From Any Camera How to Get Sharp, Professional Video From Any Camera 10 min COMPILATION: Fascinating Horror Shorts 31 - 60 | Fascinating Horror COMPILATION: Fascinating Horror Shorts 31 - 60 | Fascinating Horror 27 min What You See When You Look Away What You See When You Look Away 3 min Ever walk into a room and forget what you were doing? - Gabriel Radvansky Ever walk into a room and forget what you were doing? - Gabriel Radvansky 6 min What Everyone Sees... But I Don't (The Johari Window) - Smarter Every Day 314 What Everyone Sees... But I Don't (The Johari Window) - Smarter Every Day 314 30 min Could identical twins commit the perfect crime? Could identical twins commit the perfect crime? 2 min Samsung S26 Ultra Hands on - What's ACTUALLY New? Samsung S26 Ultra Hands on - What's ACTUALLY New? 15 min I tested every new Apple Product! I tested every new Apple Product! 15 min I compared every smartwatch I compared every smartwatch 1 min NOCLIP NOCLIP 3 min Mesa Mesa 4 min Genius idea... Bad execution Genius idea... Bad execution 1 min The HOTTEST Phone The HOTTEST Phone 1 min The Hunt for Xesh The Hunt for Xesh 34 min Army of Fear Army of Fear 3 min I tested phones that shouldn’t EXIST I tested phones that shouldn’t EXIST 23 min WWDC 2026 - Siri AI Impressions! WWDC 2026 - Siri AI Impressions! 15 min 13 most EXPENSIVE Tech Fails of all time 13 most EXPENSIVE Tech Fails of all time 24 min Samsung Z Fold/Flip 8 Hands on - Fold ULTRA?? Samsung Z Fold/Flip 8 Hands on - Fold ULTRA?? 17 min Can a magnet DESTROY your smartphone? Can a magnet DESTROY your smartphone? 1 min Последний Танец 🕺 (ARC Raiders) Последний Танец 🕺 (ARC Raiders) 22 min KONTRAST KONTRAST 3 min

The New Rules of YouTube (2027)

2026 66 min

Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond. 00:00 - The Great Device Shift: YouTube's Rise on TV 04:20 - Case Study: Red Bull's Everest Ski Video 07:00 - Viewer Behavior: TV vs. Mobile 10:11 - Navigating the New Homepage Layout 14:10 - The Shift from Formats to Shows 15:32 - Views vs. Returning Viewers 20:01 - Rethinking Success Metrics on YouTube 23:30 - The Future of Public View Counts 27:15 - The Risk of Format "Milking" 31:11 - Authenticity and Personal Connection 33:51 - Turning a Format into a Branded Show 38:03 - Syndication: YouTubers on Streaming Platforms 40:21 - Will YouTube TV Look Like Netflix? 43:56 - Current Frameworks: The "Every" Format 48:50 - Thumbnail Psychology and Engagement 53:52 - The Role of AI in Creative Workflows 56:30 - Maintaining Human Moats in an AI Era 01:00:20 - Long-form vs. Short-form Systems 01:02:45 - The Importance of Curation and Taste 01:04:57 - Closing Thoughts and Future Outlook ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

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