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The New Rules of YouTube (2027) The New Rules of YouTube (2027) 66 분 Surreal AI Film • If I Had Another Life, I’d Find You Again (4K) Surreal AI Film • If I Had Another Life, I’d Find You Again (4K) 9 분 ANIMAL: Saari Duniya Jalaa Denge (Film Version) 8K |Ranbir K,Bobby D,Sandeep,B Praak,Jaani,Bhushan K ANIMAL: Saari Duniya Jalaa Denge (Film Version) 8K |Ranbir K,Bobby D,Sandeep,B Praak,Jaani,Bhushan K 6 분 Epic Puff Fails Gone Wrong 😹 | That Little Puff Epic Puff Fails Gone Wrong 😹 | That Little Puff 11 분 my life in Seoul 🍚🌷 | K-BEAUTY GLOW UP: facial & laser, color analysis, eating KBBQ! my life in Seoul 🍚🌷 | K-BEAUTY GLOW UP: facial & laser, color analysis, eating KBBQ! 27 분 Starcraft More Gameplay Details and What We Learned | Blizzcon 2026 Starcraft More Gameplay Details and What We Learned | Blizzcon 2026 13 분 I Spent $5,000,000 So You Can Go To Space For FREE I Spent $5,000,000 So You Can Go To Space For FREE 22 분 living alone diaries 🧸🧺 | my workout routine, Trader Joe's haul & what I eat + mini crash out living alone diaries 🧸🧺 | my workout routine, Trader Joe's haul & what I eat + mini crash out 21 분 This is tough! #thatlittlepuff This is tough! #thatlittlepuff 1 분 living alone diaries ೀ⋆˚。🍞 | Baking with Julia, matcha & salt bread w/ the girls & yeel popup! living alone diaries ೀ⋆˚。🍞 | Baking with Julia, matcha & salt bread w/ the girls & yeel popup! 24 분 🍜🍝Cat Chef Duo’s Cooking Challenges Compilation | That Little Puff 🍜🍝Cat Chef Duo’s Cooking Challenges Compilation | That Little Puff 9 분 Ross Douthat says "no story looms larger" than the latest AI developments | 60 Minutes Ross Douthat says "no story looms larger" than the latest AI developments | 60 Minutes 2 분 Living by the Electric Power Lines/Centers Living by the Electric Power Lines/Centers 13 분 Stop Waking Up at 3AM! How to Fall Back Asleep FAST Stop Waking Up at 3AM! How to Fall Back Asleep FAST 2 분 Can Mr Bean Actually Fix Anything? 🏚️ | Mr Bean Live Action | Funny Clips | Mr Bean Can Mr Bean Actually Fix Anything? 🏚️ | Mr Bean Live Action | Funny Clips | Mr Bean 25 분 OpenAI gets sued for stealing, again… OpenAI gets sued for stealing, again… 5 분 How GPUs Accelerate Data & Analytics with AI How GPUs Accelerate Data & Analytics with AI 6 분 How pardon brokers determine their prices | 60 Minutes How pardon brokers determine their prices | 60 Minutes 7 분 GUESS THE WORD WIN £1,000 GUESS THE WORD WIN £1,000 20 분 THE Vampire Diaries Video THE Vampire Diaries Video 154 분 BE SLOW, GET SHOCKED!!! (feat. @Kouman ) BE SLOW, GET SHOCKED!!! (feat. @Kouman ) 19 분 The Road to 3 Million Views🚀 The Road to 3 Million Views🚀 1 분 Insta360 X6 vs Luna Ultra: Best Vlogging Camera? Insta360 X6 vs Luna Ultra: Best Vlogging Camera? 20 분 "Nobody Leaves Without Paying" - The Ycuá Bolaños Fire | Fascinating Horror "Nobody Leaves Without Paying" - The Ycuá Bolaños Fire | Fascinating Horror 12 분 📆 Consistency is the Real Growth Hack 📆 Consistency is the Real Growth Hack 1 분 Never Let AI Hit Publish #shorts Never Let AI Hit Publish #shorts 1 분 What Is a Digital Librarian AI Agent? Connecting SQL & Vector Database What Is a Digital Librarian AI Agent? Connecting SQL & Vector Database 6 분 The Genius Behind Bryan Johnson The Genius Behind Bryan Johnson 1 분 If I Started YouTube From Scratch, I’d Do This If I Started YouTube From Scratch, I’d Do This 21 분 Why IoT devices fail Why IoT devices fail 1 분 They Call It A "Drowning Machine" | Fascinating Horror Shorts They Call It A "Drowning Machine" | Fascinating Horror Shorts 1 분 What Everyone Sees... But I Don't (The Johari Window) - Smarter Every Day 314 What Everyone Sees... But I Don't (The Johari Window) - Smarter Every Day 314 30 분 Could identical twins commit the perfect crime? Could identical twins commit the perfect crime? 2 분 What You See When You Look Away What You See When You Look Away 3 분 Automaton Automaton 4 분 After ten years, it's time to stop weekly videos. After ten years, it's time to stop weekly videos. 9 분 I got hit in the teeth at England's oldest ritual I got hit in the teeth at England's oldest ritual 16 분 I Said Yes to Every Email for a Month! (Again) I Said Yes to Every Email for a Month! (Again) 31 분 Joi Joi 4 분 Folding Folding 2 분 Pranking Linus for his 40th Birthday Pranking Linus for his 40th Birthday 1 분 DEADERA DEADERA 2 분 Mac vs Windows - It's not close in 2026! Mac vs Windows - It's not close in 2026! 22 분 $1000 to $4000 Laptop - Snapdragon Edition $1000 to $4000 Laptop - Snapdragon Edition 1 분 ELITE Camera Work ELITE Camera Work 1 분 Genius idea... Bad execution Genius idea... Bad execution 1 분 I compared every smartwatch I compared every smartwatch 1 분 How I wasted $52,000 in my Dream Smart Home How I wasted $52,000 in my Dream Smart Home 20 분 I tested every new Apple Product! I tested every new Apple Product! 15 분 2049 2049 4 분 The Way Will Follow You The Way Will Follow You 4 분

The New Rules of YouTube (2027)

2026 66

Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond. 00:00 - The Great Device Shift: YouTube's Rise on TV 04:20 - Case Study: Red Bull's Everest Ski Video 07:00 - Viewer Behavior: TV vs. Mobile 10:11 - Navigating the New Homepage Layout 14:10 - The Shift from Formats to Shows 15:32 - Views vs. Returning Viewers 20:01 - Rethinking Success Metrics on YouTube 23:30 - The Future of Public View Counts 27:15 - The Risk of Format "Milking" 31:11 - Authenticity and Personal Connection 33:51 - Turning a Format into a Branded Show 38:03 - Syndication: YouTubers on Streaming Platforms 40:21 - Will YouTube TV Look Like Netflix? 43:56 - Current Frameworks: The "Every" Format 48:50 - Thumbnail Psychology and Engagement 53:52 - The Role of AI in Creative Workflows 56:30 - Maintaining Human Moats in an AI Era 01:00:20 - Long-form vs. Short-form Systems 01:02:45 - The Importance of Curation and Taste 01:04:57 - Closing Thoughts and Future Outlook ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

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