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WWDC 2026 Impressions: Yeah, That's About Right 17 min For 20 years, marketing meant winning a click on a list of Google results. That era is ending. AI systems now read the options for your customers, weigh the sources, and hand back a verdict that names only two or three businesses. In this video, I break down the trust signals AI is already using to decide who gets recommended, why most businesses are sending the wrong ones, and the reputation strategy I'm restructuring my entire approach around. You will learn: — Visitors who arrive from AI recommendations convert about 8x more than traditional traffic, and they convert faster, because the AI has already vetted and pre-sold them before they reach your site — When my team analyzed 82 factors behind ChatGPT recommendations, brand mentions came in second, nearly tied with relevancy, while backlinks scored just 1.9 out of 5, near the bottom — AI compresses everything ever published about you into a few sentences, so contradictory signals across your website, press, and team profiles produce a muddy or flat-out wrong first impression — Author expertise scored 4+ across every AI platform measured, meaning if your smartest people have no public evidence attached to their names, the system simply can't see your expertise Chapters: 00:00 — Introduction 00:24 — Chapter 1: Google Gave You a List. AI Gives You a Verdict. 01:40 — Chapter 2: Trust Just Became Visible 04:17 — Chapter 3: AI Is Writing Your First Impression 06:04 — Chapter 4: Your Brand Just Became an Input 07:15 — Chapter 5: Reputation Is Becoming the Infrastructure of Marketing Ask an AI to describe your business today and read those four sentences carefully. If you don't like the verdict, this is exactly what we do at NP Digital. We'll run an audit, show you how every engine sees your business, and build the reputation system to fix it. Go to npdigital.com to learn more.
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