Gen Z Won't Buy From You Until They Do This 11 Times
202611 min
Most brands try Gen Z once, get no results, and walk away. The problem is not Gen Z. The problem is that most campaigns are built for 2 to 3 touchpoints, and Gen Z requires 11 before they even follow you.
I have heard this from clients constantly, and I always ask the same question: where did you actually show up?
In this video, I break down why Gen Z takes longer to trust brands, what our own research at NP Digital reveals about how Gen Z relates to money, and why giving up on them now is one of the most expensive long-term mistakes you can make. Gen Z has more purchasing years ahead of them than any other generation alive, and I am not going to let you write them off.
You will learn:
— Baby Boomers convert after just 3 brand interactions. Gen Z needs 11. Here is what that gap actually means for your campaigns.
— Why most brands quit on Gen Z at touchpoint 3 or 4, right when Gen Z is just starting to notice them.
— What our own study at NP Digital found about how Gen Z thinks about money and why 68% of them prioritize living in the moment over future planning.
— Why writing Gen Z off because they take longer to trust you is a costly long-term mistake.
Chapters:
00:00 — Introduction
00:34 — Chapter 1: The Gap Nobody's Talking About
02:05 — Chapter 2: Why Gen Z Spends Completely Differently?
04:27 — Chapter 3: Where are they actually hanging out online.
06:01 — Chapter 4: What actually builds that trust?
07:43 — Chapter 5: What those eleven touches look like
If your current marketing strategy was built around 2 to 3 touchpoints, it was built for a different generation. Learn how NP Digital helps brands build campaigns that actually reach and convert Gen Z at npdigital.com.
Du kan inte beställa från dig själv. Hantera detta erbjudande i din panel.
Denna skapare har inte satt sina priser ännu. Skicka en begäran och vi vidarebefordrar den — priset avtalas innan något debiteras.
Månatligt deltagande
per månad
En återkommande plats i mitt innehåll. Prenumeranter hamnar i en kö — eller en slumpmässig lottning när det finns fler prenumeranter än platser — och visas i själva videon, i eftertexterna eller i beskrivningen.
Practical Engineering · Music · Other · Updates · creative · practical · video · education
They Left The Tourist Trail: Kris Kremers and Lisanne Froon | Fascinating Horror
Fascinating Horror · Horror · Documentary · Mystery · History · Music · Other · daily · education · true stories · stories
A man in touch with his emotions
penguinz0 · Other
This Might Actually Work
penguinz0 · Other
Eating Cheap VS Expensive Food
Chunkz · Comedy · Family · Other · Games · cooking · testing · food
The Weirdest Tool in Underwater Construction
Practical Engineering · Music · Other · Updates · creative · practical · video · education
Embarrassing Behavior
penguinz0 · Other
My Thoughts on Wolverine
penguinz0 · Other
Model @kriziaaxx Donnys Devils | Bold & Daring Slow Motion Walk in 4k | Miami Swim Week
FilmsByJosh · Showcases · Walk · video · Slow Motion · Swim · Fashion
Naples, Italy 🇮🇹 — The Wonderfully Chaotic Heart of Southern Italy | 4K HDR
Tourister · Walk · street · streets · city · Life
2026 Volkswagen Taos 4Motion - POV Test Drive (Binaural Audio)
Winding Road Magazine · pov · Walk · city · drive · driving · car · cars · video · driver · tips
4K Cairo Egypt Walking Tour | What Tourists Don’t See on Egypt's Busiest Streets and HIDDEN Markets
World Wanderings: 4K Walking Tours · Tours · 4K Walking Tour · Walking Tour · Walk · street · streets · city · Life · moments · food · weaving
Insta360 X6 vs Luna Ultra: Best Vlogging Camera?
Think Media · Action · Music · Walk · Vlog · Life · video · tools · education
Otranto, Italy 🇮🇹 Summer Walking Tour - 4K - with Captions
Prowalk Tours · Action · Family · History · Cinematic · Prowalk Tours · Tours · virtual tour · city walks · 4K Walking Tour · Walking Tour · Walk · city · Life · japan · video · Scenic · Australia · Swim
Ageless Fashion Dance • I Wore The Good One | Surreal AI Music Video 4K
Surreal AI · Musical · Music · Surreal · Short Film · Cinematic · creative · Walk · street · streets · Life · video · Fashion
MONACO 🇲🇨 The Billionaire Playground | Monte Carlo Walking Tour 4K 60fps
Atmos Walks · Tours · virtual travel · 4K Walking Tour · Walking Tour · Walk · street · streets · Life · cars · Scenic · relaxing
Positano, Italy 🇮🇹 | The Cliffside Village of the Amalfi Coast | 4K HDR 60fps
Tourister · Other · Walking Tour · Walk · streets · village · video