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This Spillway Failed On Purpose 20 min Most brands try Gen Z once, get no results, and walk away. The problem is not Gen Z. The problem is that most campaigns are built for 2 to 3 touchpoints, and Gen Z requires 11 before they even follow you. I have heard this from clients constantly, and I always ask the same question: where did you actually show up? In this video, I break down why Gen Z takes longer to trust brands, what our own research at NP Digital reveals about how Gen Z relates to money, and why giving up on them now is one of the most expensive long-term mistakes you can make. Gen Z has more purchasing years ahead of them than any other generation alive, and I am not going to let you write them off. You will learn: — Baby Boomers convert after just 3 brand interactions. Gen Z needs 11. Here is what that gap actually means for your campaigns. — Why most brands quit on Gen Z at touchpoint 3 or 4, right when Gen Z is just starting to notice them. — What our own study at NP Digital found about how Gen Z thinks about money and why 68% of them prioritize living in the moment over future planning. — Why writing Gen Z off because they take longer to trust you is a costly long-term mistake. Chapters: 00:00 — Introduction 00:34 — Chapter 1: The Gap Nobody's Talking About 02:05 — Chapter 2: Why Gen Z Spends Completely Differently? 04:27 — Chapter 3: Where are they actually hanging out online. 06:01 — Chapter 4: What actually builds that trust? 07:43 — Chapter 5: What those eleven touches look like If your current marketing strategy was built around 2 to 3 touchpoints, it was built for a different generation. Learn how NP Digital helps brands build campaigns that actually reach and convert Gen Z at npdigital.com.
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