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Why Everything Weighs Less in Antarctica 12 นาที I tracked which brands show up in ChatGPT answers and which ones don't, and what I found should change how you think about search entirely. Google's top ten results used to account for 76% of ChatGPT citations. That number has dropped to 38%, and 90% of the pages AI cites now rank 21 or lower on Google. In this video, I break down the 5 patterns we found across 4,308 prompts and 1,161 citations, covering everything from site structure and content freshness to entity association and platform differences across ChatGPT, Gemini, Claude, and Meta AI. If you're investing in SEO and assuming it carries over into AI search automatically, it does not. Here's what actually works. You will learn: — Why top Google rankings no longer protect your brand in AI search — How to structure your website so ChatGPT can actually pull from it — What entity association is and why third-party mentions matter more than your own content — How content freshness affects your citation rate across different AI platforms Chapters: 00:00 — Intro: Google rankings no longer predict AI citations 01:43 — Pattern 1: Google Rank Barely Predicts Whether AI Cites You 04:20 — Pattern 2: Your Website Now Matters More 07:05 — Pattern 3: The Platforms Barely Overlap 09:26 — Pattern 4: Entity Association Beats Everything Else 11:51 — Pattern 5: Fresh Content Get Cited Disproportionately If you want help building an AI search strategy for your brand, my team at NP Digital can take a look: http://npdigital.com
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