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2026 20 мин
We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Editor's note: This video mistakenly included footage of M&M's and Snickers when talking about products made with compound chocolate (at 15:04, 15:44, and 15:46). Because M&M's and Snickers use real milk chocolate, we have blurred the footage and are working to replace it with accurate visuals. Read "Nutella's empire is making a multibillion-dollar play for America's snack market": https://bit.ly/3SCDqSs 00:00 - Intro 01:42 - Inside the Franklin Park Factory 02:01 - Buying American Brands 06:47 - Investing In R&D 09:23 - How Nutella Was Invented 10:18 - Nutella Peanut 11:10 - Ferrero's Ingredient Sourcing 12:50 - Ferrero's Bloomington Chocolate Factory 14:10 - Building a New Factory For Kinder Bueno 17:23 - Can Ferrero Win Over America? 19:05 - Credits ------------------------------------------------------ #ferrero #nutella #kinderbueno #madeinamerica WATCH MORE: Inside The Chip Factory 1,000 Times Cleaner Than An Operating Room https://youtu.be/IJSbWTpnYSQ Inside The Dubai Chocolate Boom And The Factories Racing To Keep Up https://youtu.be/nqn9Bzoa04E How The Oldest Chocolate House In New York City Survived A Century https://youtu.be/kAsqOlHXzDg Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider How Ferrero Went From Nutella To A Global Candy Empire | Made In America
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