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REQUIEM 4 min Amazon just pulled off the biggest power shift in advertising since Google took over search, and most marketers are sleeping on it. Netflix, Spotify, and Roku have opened their ad inventory to Amazon's DSP, putting purchase data from over 300 million shoppers directly behind your streaming campaigns. I've been in digital marketing for over two decades, and I haven't seen a consolidation moment like this since the early days of Google Ads. If you move early, you build the playbook while inventory is still underpriced. If you wait, this becomes the new baseline and you'll be playing catch-up. You will learn: — Why Netflix, Spotify, and Roku collapsed their walled gardens and handed Amazon control of streaming ads — How Amazon's first-party purchase data outperforms Google and Facebook targeting in a cookieless world — The way programmatic advertising works inside Amazon DSP and why one remote click can close a sale — How to know if your brand is ready for Amazon DSP and what to build toward if you're not there yet Chapters: 00:00 — Amazon Just Became the Google of Streaming Ads 01:23 — Chapter 1: The Walled Gardens Just Collapsed 03:11 — Chapter 2: Amazon's Unfair Data Advantage 05:24 — Chapter 3: How Programmatic Advertising Actually Works 08:18 — Chapter 4: Who Can Actually Use Amazon DSP We've helped hundreds of companies navigate programmatic advertising. Your brand could be next. Visit http://npdigital.com
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