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The illusion of the ‘self’ | The Gray Area 43 min Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape. SUBSCRIBE TO KAREEM https://www.youtube.com/@UCqM6o8mD0p0y6JF2xGJN5Mw https://www.youtube.com/@UCYLf5YEC59GX69au3yb1-KQ 00:00 Intro 00:40 Kareem Rahma on Replacing New Late Night 11:23 Why SubwayTakes Fits This Exact Moment 16:37 How SubwayTakes was Created 24:34 Kareem’s Goal Wasn’t to go Viral 37:08 Making Something Memorable in the Doomscroll Era 44:41 What SubwayTakes Says About America 50:31 Kareem on being called the new Anthony Bourdain 1:04:30 Momentum Is a Creator's Superpower 1:17:04 The 80% Rule for Building a Format 1:23:21 Taking a YouTube Format to TV 1:30:08 Creators and Political Responsibility
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