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LORN - NEGATIVE JUMPSUIT 4 min Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. 00:00 - Intro 00:58 - Who Is Kate Tolo 03:35 - The Nightclub Theory of Going Viral 08:54 - Never Assume, Always Test 11:36 - Why Failure Is Invisible 14:09 - Start With Text First 18:04 - Turning Press Publish LA Into a Pitch 24:31 - Know Your Ticket Price 26:48 - Ruthlessly Create Value 30:22 - If It Works, Say It Again 34:34 - Speak Simply 35:57 - See It In Context 39:07 - Publish Immediately 41:47 - Timely vs Timeless Content 43:03 - The Yes And Approach 46:06 - Bryan's Girlfriend Reveal
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