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Why even the best aquariums can’t give animals what they need 2 min 14 years ago, I almost lost it while building my company, Kissmetrics. I was doing everything by the book, I had a target audience, published constantly, did all the research myself. But the traffic I got back was just embarrassing compared to what I put in. Back then, I was writing about "marketing funnels." Big term with Large search volume Everybody wanted it but nobody who searched for it seemed to want what it led to. So we tried something different. Instead of "marketing funnel," we wrote about "how marketing funnels work." Smaller term. Way less search volume. Felt like a downgrade. That month we pulled in 142,149 visitors from those longer terms. And they didn't just visit, they signed up. See there's a real difference between someone typing "build email list" and someone typing "get my first 1000 email subscribers." One's browsing. One's buying. This was years ago, and the lesson has only gotten more true with brands like River Pool and Spas making $2Million in Sales or Amazon making 57% of their sales with long tail keywords. But how do you find these long tail keywords? Tools like Ubersuggest, make this a lot easier by giving a holistic overview of all auto complete suggestions sorted by SEO difficulty. Follow to stay updated with the latest marketing strategies and tools to scale your business!
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