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The Hidden Engineering of Niagara Falls 16 min This swimming pool company was weeks from going under, but then one tweak in strategy brought in two million dollars. Marcus Sheridan had tried everything. Ads, cold calls, all of it, to sell his Fiber Glass Swimming Pools. But nothing seemed to work. That’s because of Pareto's Principle. 80% of the results you seek come from just 20% of the right inputs in your business. So if you’re focusing on the wrong thing, you won’t get results no matter how hard you try. That’s the change Marcus made. Instead of guessing what to do next, he went and actually looked at what his customers were asking him. And it was always the same question. How much does a fiberglass pool cost? Every competitor refused to answer it. They wanted to get the customer on a call to control the number. Marcus just answered it. Wrote the whole thing out. Published it. That post has generated over two million dollars in sales. His site went from dying to half a million visitors a month. What the public is demanding matters more than what your competitors are doing. And you can easily find it by going through community platforms like reddit, asking your audience or using tools like AnswerThePublic for a complete look into their consumers curiosities. Follow to stay updated with the latest marketing strategies and tools to dominate business!
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