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2026 4 min
Sponsored by Dell AI Factory with NVIDIA Emma is a digital human who serves as an always-on call center agent for Amarillo, Texas. The city's diverse population meant that a lifelike representative needed to be fluent in many languages and expressions, as well as in a wide range of city services, from trash pickup to library hours. There was no model for an AI undertaking like this, says Amarillo chief technology officer Rich Gagnon. The Dell AI Factory with NVIDIA enabled Amarillo to become the first city in the world to offer its citizens access to a digital human who looks and talks like them. And, because of Emma's efficiency in handling high inquiry volumes, she quickly paid for herself, offsetting the $1.8 million expense of a call-center expansion. 0:00 - Intro 0:51 - Simple agent to full digital human 1:08 - Inclusive AI for all 1:26 - Applied AI: Inside Emma's OS 1:57 - ROI: Measuring impact 2:31 - Building with the Dell AI Factory with NVIDIA 3:00 - Conclusion Learn how the Dell AI Factory with NVIDIA can power your way to AI here: http://dell.com/YourWaytoAI See more stories of AI, Accelerated: https://www.youtube.com/playlist?list=PLOtR8uMb1m8E ------------------------------------------------------ Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider
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